The Terranova difference

Supplements work ONLY because of the active ingredients in them. So why are almost all supplements on the market laden with in-active ones? Fillers, binders, anti-caking agents, lubricants, disintegrants, coating agents, sweeteners, colouring agents, flavouring agents. . . and this list is by no means complete. Terranova is one of only a small number of nutritional supplement companies in the world to completely avoid the use of these in-active manufacturing additives. So why are such additives (often referred to as excipients) used in the first place? In the production of tablets, certain additives are actually necessary – such as binders (to help the ingredients bind properly when the tablet is compressed). This is why all Terranova products are in either 2-piece vegetarian capsules, powder or liquid form, instead of tablets.

In the case of 2-piece capsules, the use of additives is not necessary. However, because these additives make supplements easier, faster, cheaper and more profitable to manufacture than if you don’t use them, this probably accounts for why almost all of the encapsulated nutritional supplements on the market contain additives as well. In-active manufacturing additives run contrary to Terranova’s standards for product integrity and purity. Among the many reasons why we don’t use them, we feel very strongly that avoiding additives allows the activity of, and synergy between, vitamins, minerals, phytonutrients, plant enzymes and other beneficial compounds to be experienced in the most profound and intense way - i.e. without additional physiological or biochemical interference.

At Terranova, our decision to completely avoid the use of in-active manufacturing additives underlines our deep commitment to putting product quality, purity and integrity above maximizing our own cost savings and manufacturing convenience.

Each Terranova nutritional product is enhanced with its own synergistic complex of botanicals and phytonutrient rich foods, called Magnifood. Magnifood ingredients are combined in a manner which enhances the body’s biochemical environment in order to maximize the potential benefits of the product’s vitamins, minerals and/or other nutrients. Many of the plants used in Magnifood are fresh freeze dried. Research shows that fresh freeze drying has the unique ability to retain a plant’s enzymes, and is shown to be superior to other drying methods in terms of activity, stability, solubility and preservation of a plant’s original fresh chemistry (as it was when the plant was harvested).

- enhancing absorption, bioavailability, utilization, activity, stability, function and effect of the product‘s nutrients
- providing synergistic enzymes and co-factors crucial to the utilization and functions of the product’s nutrients
- providing a vast array of phytonutrients that enhance the potential functions and/or applications of the product
- providing ingredients which enhance the overall content of vitamins, minerals and other nutrients in the product
- protecting ingredients from oxidative damage, helping to support the stability and activity of the product’s nutrients

In order to get the most out of nutritional supplementation it’s necessary to achieve an intense state of synergy in the body. Synergy occurs when an interaction between compounds produces effects that are greater than the combined individual effects of each one. To provide its optimum effect, each vitamin, mineral or any other nutrient must be efficiently absorbed, distributed, metabolized and utilized and must participate in a wide array of synergistic interactions with enzymes, co-factors, other nutrients, etc. However, because factors such as genetics, diet, lifestyle, gender, age and stress levels affect the body’s ability to generate a high level of synergy, the effectiveness of a supplement can vary significantly from person to person.

So it’s the environment in the body which dictates how beneficial a supplement will be - and this fact has been the driving force in the development of every Terranova product. The key ingredients in Terranova’s nutritional supplements are not just the nutrients. Each product also contains its own unique complex of plant ingredients that is designed to a) enhance absorption, distribution, activity metabolism, utilization and function of the nutrients, and b) to help the body to achieve an intense state of synergy.

In order to enhance the functions, effect and overall value of nutritional supplementation,
Terranova developed the intensely synergistic innovation MAGNIFOOD.

At Terranova, we have a strong desire to create a ‘safe haven’ for certain consumers who have limits to what they can buy or use - limits which narrow their choice to a significant degree. In particular, we are committed to providing a complete range of products that can be used by vegetarians and vegans, or those who want vegetarian or vegan products (perhaps for religious reasons or due to a sensitivity to dairy products), and those who want or need to avoid in-active manufacturing additives, such as fillers, binders, flowing agents, etc.

We understand that having to check the labels of everything one buys can be an all-consuming task, so we want vegetarians and vegans (or those who are looking for vegetarian or vegan products) to know that if it’s a Terranova product it’s automatically vegetarian and vegan friendly. Terranova is one of only a very small number of larger-scale nutritional supplement companies in the world to offer vegan suitability for 100% of its products.

A person doesn’t need to be vegan (or even vegetarian) to prefer to use vegan products, just as one doesn’t have to be sensitive to additives to prefer additive-free products. It makes us very happy to know that our ingredient policies allow us to provide those people looking for vegetarian or vegan and additive-free products with a comprehensive range of nutritional and botanical formulations to choose from.

Many of the botanicals and phytonutrient-rich foods used in Terranova products are fresh freeze dried. Air, oven and spray drying - the standard commercial methods used to dry plant materials - can degrade important compounds and alter a plant’s delicate biochemical balance. On the other hand, research shows that fresh freeze drying actually protects and retains a plant’s potency, biochemical integrity and enzymatic activity. In fact, the biochemical profile of a fresh freeze dried plant very closely resembles the profile of the original fresh plant, but in a much greater concentration, due to the removal of the plant’s moisture content. In other words, Terranova fresh freeze dried botanicals are a highly concentrated version of the original fresh plant. Due to their powerful synergistic impact in Magnifood, fresh freeze dried plants have always profoundly enhanced the effect of Terranova products. And their remarkable properties are featured even more prominently in our ranges of fresh freeze dried super-blend powders, single botanicals in capsules and the new Intense Super-Shakes.

THE FRESH FREEZE DRIED ADVANTAGE

- fresh freeze drying retains virtually all of the original biochemical integrity of a fresh plant, including the enzymatic activity

- fresh freeze drying prevents most enzymatic/chemical changes associated with other drying methods that can reduce activity and alter biochemical balance

- fresh freeze drying typically allows plants to retain potency and shelf stability for longer than other drying methods

- fresh freeze drying produces ingredients with a high solubility, which may facilitate assimilation of the plant’s nutrients and other important compounds within the digestive tract

- fresh freeze drying produces highly porous and brittle plant material, which can be milled into powder (i.e. for encapsulation) without generating destructive levels of heat or friction.

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