To create products with purpose, backed by science, and using natural ingredients of exceptional quality. Our guiding principles were to support a holistic approach to health, to affect tangible change - and challenge the wellness industry as we knew it. It was an uncompromising vision - and it remains so today.
Wild Nutrition is rooted in expertise. Our founder, Henrietta Norton BSc Dip NT, is a best-selling author and highly-regarded nutritional practitioner - but it was her work as a formulator for some of the biggest food supplement brands in Europe that forced her to confront the reality of modern supplementation. When she realised there was nothing on the market that she could wholeheartedly recommend, she and her husband Charlie set out to create their own Food-Grown® supplements - a decision that would disrupt the wellness industry for the better.
Today Wild Nutrition is stocked in 52 countries around the world, with a team committed to driving wellness on a global scale. As our communities grow, so does our vision. Now, more than ever, we’re committed to supporting our planet: from environmentally-conscious packaging, to business initiatives that instil respect for our natural world. After all, nature is in our DNA: it’s our inspiration, the seed that sparks change, and the foundation for our formulas that have helped people of all ages to live life in balance.
Our philosophy
Uncompromising. It’s the thread that runs through everything we do: from how we source our ingredients, to the measures we take to lower our carbon footprint. These values not only ensure that our products are created with integrity – but they also challenge us to find newer and more innovative ways to sustain our natural world. After all, small actions can have a big impact on our planet - and we want to do what’s right, not what’s easy.
Biodegradable packaging
We are constantly striving to do better with our packaging: from sourcing sustainable packaging materials from local suppliers that are both recyclable and biodegradable, through to the introduction of our plastic-free biodegradable refill pouches. Everything we do is aimed to reduce waste and lessen our impact on the planet.
The integrity of our ingredients
We make products that consciously contribute to the health of the planet - so we go to great lengths to ensure the raw materials we use are ethically and, where possible, locally sourced. We never have and never will use artificial colours and flavourings, or ingredients that have been tested on animals.
Henrietta Norton, BSc Dip NT:
Wild Nutrition’s co-founder is a leading nutritional practitioner with over 17 years of experience consulting in female health and supplement formulation. She is the author of the best-selling books, ‘Your Pregnancy Nutrition Guide’ and ‘Take Control of Your Endometriosis’. Henrietta has personally formulated every product in the Wild Nutrition range and is our principal expert nutritionist.
Lorna Driver-Davies, BA (Hons), HD, DHNP, CNHC, mNNA:
Our Head of Nutrition has worked for a decade as a registered naturopathic nutritional therapist, blending functional medicine with an extensive knowledge of botanicals. She is an expert in endocrine and gynaecological nutrition, and is often called upon to speak at women’s support groups, to nutrition professionals and to the wider medical communities. Lorna is passionate about natural ingredients, having witnessed the transformation that non-synthetic supplements can have on her clients’ wellbeing.
